|
Links are like roads leading to your site. With every new link, more people can
find your site. With every new link your site becomes more important to
the search engines.
If you were creating a map of your town,
you'd start with the busiest, main roads and add the smaller,
less-traveled roads in later because the busy roads are the ones
with all the traffic trying to get to a particular point.
The search engines work the same way. The sites with the
highest number of links (Roads
leading in) are going to be more important than the sites
with only one or two links (roads) pointing to them.
How do you get those links? The hard way or the
Easy Way?
Your first stop is the free directories. This is very
time consuming and most now charge or many require a reciprocal link.
The directories are important but not nearly as important as they used
to be. Put in your request, follow up with it, and eventually your link will
probably get added. Paid directories are the equivalent of paying the government official
to put your project first.
The plus to general directories is that your link is typically on a
page of links with similar businesses on it, making the topic of the
page relevant to your site.
Don't overlook industry-specific directories that may be paid or
unpaid.
Then there is reciprocal linking. If you and another business agreed to build a road between your
stores, you'd have the equivalent of reciprocal linking. This method is
very important but without some form of automation will take a great
deal of your time and is becoming more tedious and less effective as
time goes on. The search engines do not seem to like link factories but
if you can find a reciprocal service that puts good links on your site
by all means do it. You really have to watch out for bad neighbor hoods
and bad neighbors because with people like this you have to take all
their links or none and you can get some services who do not screen
well.
Also reciprocal linking will put competitors on your
site. Most people believe you need links which are relevant. That is
links with sites in your field. If you are in a generally broad field
this is almost sure to get some competitors links on your site. You
wouldn't send your customers away to your competitor when they were
wandering the aisles of your store, so you have to watch every link that
appears on your site if this type of thing bothers you. When looking for reciprocal link partners, think about vendors,
suppliers, happy customers, related businesses, local businesses, blogs
and informational sites in your industry.
The holy grail of linking is getting links that you don't have to pay
for, don't have to reciprocate, and were actually placed because the
owner of the other site wanted their visitors to see your site! Everyone
calls these one way links. They are there and important to get but they
are like looking for a needle in a haystack Here is a place you can get
one way links.
One Way Links The Easy Way?
Put your time, effort, and money into getting beneficial links
instead of taking advantage of other website owners.
Only you can decide
|
